After reading this article to the end, you will learn how to make a selling post on Instagram, namely, write text for it and design an image. We will describe step-by-step actions, following which you will get the desired result - applications and sales.
So, let’s proceed to a detailed presentation of information that will facilitate promotion, including with the help of “SocialKit” ( ).
Selling post on Instagram: step-by-step instructions
Photo design
This is perhaps the most important aspect for a social network like Instagram. Rest assured that the majority of potential consumers will simply scroll through a low-quality and unattractive photo from an aesthetic point of view.
Therefore, when designing a photo, it is extremely important:
- First criterion- all images must be of high quality. At the same time, it is not necessary to involve a professional photographer; a modern smartphone with a good camera is enough.
- - demonstration of products in use. We do not recommend using classic, familiar photographs of a product item on a white background. Create a picture where you can see the process of using the product; in practice, it will look like this: if you sell women’s clothing, then it should be worn by a beautiful girl, and not hang lifelessly on a hanger. And it’s even better to sell not a separate item, but an entire image.
- Third criterion- emotions. The most difficult to translate into reality, because in order for the photo to be alive and convey the necessary emotions, it is important to know your target audience very well, their problems and desires.
Do I need to use filters?
Try to minimize the use of filters, and if you use it, it is better to choose one option so that all images are in the same style.
To get high-quality product images, it is enough to use good lighting or take pictures in the daytime.
Text on photos and stickers
Is it worth using? Rather yes than no. The lion's share of images in the news feed do not have any inscriptions, which means that a photo that displays an excerpt of a text message will somewhat increase the interest of a potential buyer in the products offered.
Important: The letters must be large and ideally matched to the color palette of the photo. You should not use all sorts of flashy slogans, like: “Promotion!”; "Sale!" - it's rather repulsive.
In the example above, there is text on the image itself, plus an intriguing beginning of the post.
Of course, most clients do not want to be photographed so that you can advertise your product, but there will be those who agree and these photographs must be published. Joyful and satisfied customers are the best advertisement for any business.
Selling text
After we have properly designed the photo for the post and have completely captured the client’s attention, now we need to gently push him to the next step with the help of selling text.
When a user sees a post in the feed, he is shown only the beginning of the text under the photo (up to 90 characters with spaces), this means in these 90 characters we need to write the “salt” so that the reader clicks on the “more” button and reads the post to the very end .
What could it be? A unique selling proposition, discounts, promotions, etc., however, this should be done very carefully. Example: "Only until the end of October, a month of fitness for only 2999 rubles ».
Alternatively, you can start your sales text by answering one of the questions:
- What is unique about this offer?
- Why should I buy from you?
- Why is it more profitable to purchase goods now?
Examples: " Only we have the iPhone 8 before anyone else in the city!” or “Tea that promotes weight loss - more than 1000 positive reviews ».
Another way is to identifyproblem/pain/needclient and propose a solution (AIDA model).
Example: “Are you still looking for your lover? Spending warm summer nights in the company of your cat?
Fill out the form on our website and we will select the right man who wants to meet you.”
Call to action
After an intriguing start and description of the product, there is a call to action. Examples:
- Leave a comment “I want price” under this post and we will send you our wholesale price.
- Call ______________ now to secure the price listed in the post.
- Go to the site - the link is in the profile (never put a link to the site in the text of the post, it will still not be clickable and will only be annoying).
- To sign up for the service, write to direct.
The main thing is not to forget to indicate in your profile description your phone number, email/store address, and a link to the resource where your product is located in the assortment ( And ).
Hashtags
To attract as many customers as possible, use hashtags - you can use 30 hashtags for each post.
In practice it will look like this: We sell vegetable products. In your sales post, demonstratively post a ready-made dish that includes this vegetable set. The client wants to see the result, let’s not be greedy and give it to him.
It is better to select the list of hashtags that you will use yourself or using the SocialKit program. Plus, create your own exclusive hashtag, e.g.#vegetables_from_company_name.
Examples of writing and designing selling posts
Are you thinking about increasing your sales through Instagram? Then you need to publish high-quality selling posts. We have already described the structure of compiling such posts above, now let’s look at some illustrative examples.
Example 1.
Task:create a sales post for a children's clothing store promoting a promotion.
Photo- visualize the proposal. For example, 3 things for the price of 2. Place in the picture things that are relevant right now: down jacket + pants = boots. Indicate the time of the promotion in the text on the image.
Post text- we write about children, but for parents. The emphasis is primarily on the benefits of the proposal.
Call to action- we say that you need to buy right now, because the promotion period is limited.
Unfortunately, the lion's share of posts contains precisely this kind of content, although in the case of a campaign there is no need to be clever.
Example 2.
Task:write a post to attract clients to a photo shoot.
In this example, we will try to make the sale more veiled and not so obvious; we will not sell “head-on”.
Photo- post one of the best works (which previously received the most likes or positive responses). Choose a job based on the topic; if you want to attract clients to a wedding photo shoot, we take a photo from a wedding; if for New Year’s, we take a photo from a New Year’s photo shoot. We do not place text on the photo.
Post text- use storytelling. Tell a story that is related to photography; if there were difficulties, emphasize that it took effort to create this cool photo; if everything went smoothly, then on the contrary, tell us how everything went well from the very beginning and how it ended the client was happy with the new photos. In general, the idea is clear, remember the situation that preceded the photo and present it in a favorable light.
Call to action- we use a shortage trigger and indicate the time periods when you can get to a photo shoot, in what space it will take place and how much it will cost.
It’s better not to use ready-made versions of selling posts published by competitors - write your own.
Unfortunately, Instagram does not yet have a function that allows you to pin one post at the very top so that it does not drop down in the feed. But now you can fix it any way .
If you don’t have time to write posts yourself, then seek the services of a copywriter - you can order text for an average of 100 rubles.
The best time to publish selling posts should be determined statistically - publish the post and see the response within 1-2 hours after. But the greatest activity and the most desirable time for publications is: morning - a person wakes up and looks at social media. networks, lunch - what else to do at a business lunch and evening - while watching the series you can also look at instagram.
To automate new publications, use the function in SocialKit. And if you want not to miss a single comment, after publication, set the comment tracking mode in our program.
Statistics
Track feedback, there are several ways to do this:
- indicate a separate phone number in your Instagram profile;
- add UTM tags to links;
- correlate the time of publication of each post and the number of calls within a few hours after that;
- If you are reading this post, you have long ago set up a business profile on Instagram, which means you can view detailed statistics for each post.
Advice: Don’t focus solely on selling content on Instagram. Diversify your content, thereby increasing the number of interested users and attracting new subscribers.
Finally
In order to create an effective selling post on Instagram, you need to:
- Present your product/service using a high-quality image.
- Write a selling text for a post that can interest a potential buyer and encourage him to take the next step (comment, call, request a price list).
- Add at least 30 hashtags that are as close as possible to the target audience.
- Track statistics.
By following the above recommendations, you will be able to create selling posts, thereby , and subsequent analysis and , will make each new publication even more effective. Which will definitely affect the increase in profits.
Now any company that has something to show its clients wants to know how to write texts for Instagram. This social network quickly went beyond “I post photos from my phone.” Today, IG brings a noticeable increase in sales to online stores and increases awareness of brands of any size, and this must be used. And we will tell you how to do this in the article.
Instagram posts: three rules
Regardless of whether you will maintain a corporate profile or a page that will sell, you need to remember three basic rules. And move on to narrower nuances for a specific business over time.
So, 3 “pillars” of ideal text:
Keith first. Beautiful picture. The Instagram audience “forgives” fuzzy, blurry and faded photos only to those close to them. Do you have a business account? Post high quality photos in the same style. Without this point, the user will not even reach the text, simply scrolling through an ugly picture.
The main advantage of Instagram posts against the backdrop of sales tests for the site is the ability to support each advantage of a product with a picture. Thanks to this, all the advantages that were previously crowded into bulleted lists will be noticed and appreciated.
If IG in your case is a platform for presenting a product, show it in different situations. The ideal formula for a photo with a product/service in IG is 1 one picture 1 advantage.
Do you sell backpacks? Show photos with internal compartments, clearly demonstrate how many things will fit into it.
Do you offer notepads? Then make layouts with colored covers and show the features of the internal content. Such photos should echo the text:
“the backpack has N compartments for a laptop, mp3, fitness bottle,”
“Choose notebooks with white or kraft paper, lined or unlined, lemon or raspberry. We have notebooks for every mood!”
Agree, such photos with captions will inspire more confidence than stamps like “impressive capacity” or “wide range.”
Keith second. Infogram. If a user signs up for a business account, they don't just want to see behind the scenes or products. He needs to know how to order a product, how to get to a nail salon, or who to call to book a tour to Europe. Therefore, it is advisable to unobtrusively leave contact information in each post and correctly design the account bio-header. Without this, even an excellent text will not be useful.
Bio design is an art. The header should be short and concise - so that the follower immediately understands what kind of company you are, what services/products you can offer him, and how exactly to get them.
If a person does not understand where he has ended up, he will immediately leave. If there is a link to a website or group on a social network, it is also published in the bio.
The header indicates the specialization of the store, the price per day, 2 addresses, phone number and website address. There is a lot of information, but it is presented compactly and answers all the subscriber’s questions
Keith third. Editing. It is logical that the text should be composed correctly and without errors. This advice is not even about the need to arm yourself with a dictionary when writing text, but about the fact that it is better to proofread each text 2-3 times before publishing. No one is immune from mistakes and typos, but raising your reputation after “blunders” is much more difficult than building a business from scratch. Therefore, proofreading, proofreading and proofreading again.
What to write on Instagram so that the text is read?
There are free photo templates you can use to make signs for your business, but there are no such templates for text. Laconic informational useful posts are positively received by followers; they can be diluted with advertising selling texts.
Example of text on Instagram for a cosmetics store. The profile contains not only photos of the products that the company sells, but also useful collections of tips
What to offer as entertainment depends on your audience. Post features of the use of goods, photos of the work process (employees, office, warehouse or store). And between them, place advertising and selling posts with products and service descriptions.
If you, for example, maintain a profile for a cosmetics store, dilute posts with products and prices with advice on choosing products, master classes on creating makeup, and the intricacies of facial care.
In the case of the tourism business, for example, you can dilute texts about last-minute tours and other services with tips on obtaining a foreign passport, planning a budget while traveling and describing interesting laws of different countries. And so on. The principle is probably clear.
Post a photo of a courier who is rushing to the post office, a sleepy pastry chef who is whipping egg whites for macarons, a manager who is beautifully packaging the goods. Such posts have a clear goal - to inspire trust. Customers are always interested in taking a look behind the scenes, and you should give them that opportunity through Instagram.
For almost all types of businesses that develop on Instagram, the rule applies - the closer to the people, the better. , on Facebook or on your personal website you write strict texts and polish product cards so that only the “juice” is there, on Instagram you can afford more.
Behind the scenes is always interesting to the reader. The picture shows a post with a photo of the process of creating a print for a T-shirt
The text in such posts should be conversational and simple. Communicate with readers. For example:
“Marina tries every morning to make your morning cappuccino on the way to work warm and invigorating”; “Today and tomorrow we are open until 22 so that you have time to buy or order goods before the New Year. With us you will have time to buy gifts for everyone!”;
“Petya has worn out more than his first apron, sitting at the pottery wheel and lovingly creating your orders. And today we gave him a new one, because this jack of all trades has an anniversary.”
Yes, these are not selling texts. These are texts that work for brand and communication.
The more open and sincere your profile is, the faster readers and clients will reach out to you.
Time for work, posting - hour. When is the best time to write??
Although social networks and their visits are unpredictable, SumAll analysts were able to draw parallels and identify the hours during which the activity of photo feed visitors is high. If you publish a post during this period of time, there is a greater chance that it will be noticed.
But it is important to focus on the characteristics of the target audience. If you sell products for babies, then mothers on maternity leave at 17-18 hours will meet their husbands from work and go for a walk with the family, but the time between 10-15 hours, on the contrary, is more suitable for posting.
If your audience is mainly students, then in addition to the evening time, you can post texts for Instagram in the morning (when they go to classes and scroll through social networks in transport) and around 14-15 hours (when classes end).
Remember! Instagram already has algorithms for selecting content for the user (similar to FB). Therefore, posting time fades into the background (although it is still used by SMM specialists). The main goal is to motivate readers to comment and like in order to increase the value of your posts and their position in the news feed of followers.
When you control #hashtags, not they control you
Today, perhaps, only on Instagram hashtags are really useful. With their help, potential clients will find you, so the more clearly you select the database of requests for your business, the better.
It’s very easy to go to extremes with hashtags - to overdo it with their number, or, conversely, to underdo it. On average, the query field that can be used is 10-15 hashtags. These hash marks in signatures don’t look very nice, so you can move them to the very bottom of the text and even write them under the separator.
Create a branded hashtag - it could be the name of a store, coffee shop, salon, or company. If the name does not create a unique hashtag, add 1-2 more words on the topic of your business.
Firstly, clients who already know about you (for example, heard from friends) can find you using this hashtag. Secondly, you can find photos from clients. As a rule, followers themselves are happy to put hashtags for brands and companies in the service sector.
You can motivate them to put up the coveted grille by reposting the coolest photos from clients. This will replenish your profile with “live” photo reviews, which will increase the confidence of newcomers, and will work as word of mouth.
The coffee shop’s branded hashtag is placed not only in posts, but also in comments to the photo of the company itself.
How NOT to write on Instagram, so as not to lose subscribers
Closed corporate accounts. Imagine you were invited to the opening of a store and were given a bunch of booklets and discount flyers. With a positive attitude, you approach the door decorated with balloons, and it is... closed. A client who sees a private corporate profile on a social network will experience the same feelings.
Only selling texts with photographs of goods and services. Put yourself in the reader’s shoes and imagine that your feed is filled with bags, translation services, or children’s toys. Even if you are the target audience, you will soon get tired of this and will cause your only desire - to unsubscribe.
Lack of dynamics and consistency. Any account on social networks either develops regularly or rapidly loses popularity. If you are promoting your account, do it through regular posts. 2-5 posts once a week are better than 10 in one day.
Do you want to become popular on Instagram? Don't know what to blog about? Or do you simply feel the need to expand the scope of your business account?
Problems with imagination or lack of inspiration are not uncommon. It happens that you want to write about something, but you don’t have enough ideas. Creative crisis happens even to the most professional creatives. To help you rack your brains less, we decided to make things easier for you and tell you 66 ideas for Instagram posts.
- tell us about yourself. Who are you, what do you do and how did you come to choose your business?
- Write a series of posts. Do you have a story related to your business or just an incident from your life? Break it up into several posts. This way you will not only reveal the topic, but also add intrigue.
- Personal growth. Start with where you started and what successes you have achieved to date.
- The story of your failure. On the path to success there are not only ups, but also downs. Use a didactic message about what not to do or not to do in business.
- Your memories. How it all started, how the idea of creating a blog came to mind.
- Lifehacks of your business. Can be presented as a list or as valuable advice.
- Share your workflow. If you are a blogger, then reveal a piece of your life. If you have a business account, then show behind the scenes of production.
- Post creation process. Maybe you're writing in an unusual place, or your photos look better at certain times of day.
- Tell us about your plans. It could be anything. From brilliant ideas to going to the store.
- Best Find. This could be either a monthly series of posts or a one-time promotion.
- Why are you doing this particular business?. What attracts you to blogging?
- What do you do when you're not at work? For some, a blog is a job, for others they devote their whole lives to it.
- Tell us about your mentors. Have you attended interesting courses, or maybe you are self-taught?
- Share your hashtags. If you created an account navigation using a hashtag, tell us about it.
- Create presentation your company/brand/business.
- Industry news. What new has happened in the area you are writing about?
- Interview. With a specialist in your niche, with the head of a company, with a blogger with a similar topic, and basically with anyone.
- Your records. Maximum number of subscribers per day, maximum account engagement, record number of orders.
- Say hello to the new ones. When a blog grows rapidly, new people appear who don't want to scroll past 2013. You can make such a post once a month, depending on the growth of your audience.
- Promotion methods. What means of promoting your brand/profile do you use or have previously used?
- Little known facts. These could be facts about your life, or facts about your product.
- Truth or lie. Write facts, some of which will be untrue, and ask your subscribers to guess.
- Ask for advice. When a large number of people subscribe to an account, there is an answer to every question.
- Tell us about blogs with similar topics. Don't worry, your subscribers won't leave you.
- Blogs you read yourself. Maybe you write about sports, but secretly peek at your culinary masterpieces account.
- Question answer. Do people often ask the same type of questions in the comments? Dedicate a separate post to this.
- Your motivation. What motivates you to take a certain action or how you can inspire others.
- Quotes. Nobody argues, it’s banal, but maybe you have something special.
- Reviews. Give a detailed review of the product you sell or use.
- About world events. Everyone has their own opinion, share your views on current global topics.
- Tell us about the trends. What's fashionable and how you feel about it.
- Questions. Ask questions that concern you. Provoke a reaction from the public.
- What to write about. Now read the article and write about what topics can be developed.
- Competitions. Now there are a lot of them: SFS, Giveaway, Like-time and so on.
- Recommendations. Be inspired by your favorite books, films, events, places.
- Which ones are needed? skills to become a blogger. Describe your opinion.
- Customer Reviews if you are running a business.
- Write your review. Maybe for some product you ordered or an online store, or maybe even for courses completed.
- Good day wishes. In the morning - good morning, at night - sweet dreams, and by analogy.
- Thank you post. For answers to questions, for the solution found in the comments of the previous post.
- Expert opinion. Are you a professional in some field? Write about it from an expert's point of view.
- Your transformation. From childhood to personality development.
- Remind me of what you wrote earlier. Bring up old threads and early posts.
- Horror stories. From your life, from the stories of subscribers or friends.
- Enter categories. Weekly, monthly sections of your account.
- Invite another blogger write to your account. Like a guest post, where a third-party blogger writes on his own behalf on your profile.
- What do you watch on TV or why don't you watch it? Think about it.
- Plagiarism. Your attitude to this, or maybe you have personally encountered this.
- Your content plan. Do you write spontaneously out of emotion or do you like plans.
- Interesting places in your city. Where do you like to go?
- Your travels. Where you've been, where you've flown, where you want.
- Beauty secrets. It could be about hairstyles, or it could be about beautiful profile design.
- Before and after. How do you process your photographs or the result of the work performed?
- Marathons. Create your own or support someone else's project.
- Mystery shopper. An interesting section, you can go to your competitors.
- Bring up the topic of money. This is always relevant. You can write about your earnings and expenses.
- Personal life. Open the curtain of life, show children, family.
- Eternal themes. There are topics that are relevant and scandalous, but there are those that are eternal (Parents and children; love).
- Mentions of you. Maybe they talked about you on television, YouTube or published in a magazine.
- Thinking out loud. It could even be a momentary impulse.
- Reader stories y. Category option. When subscribers send their Stories, and you post them for everyone to see, but anonymously.
- Your partners. Who do you collaborate with?
- Data. Any manipulation with numbers. 10 facts about me, 20 facts about your work.
- Master classes. Record a video, write text. Introduce something new into your project and tell us about it.
- Debriefing. Discuss among your readers. If you are a fashion expert, then discuss the clothes of interested subscribers. This could be an analysis by a specialist in the field of Instagram introduction.
Each normal account has its own style and theme. Everyone writes within their chosen niche and for their already established audience. All topics can and should be adapted to suit you. It is quite possible that this is just a push towards your inspiration.
In modern conditions, every company that has something to attract people’s attention is interested in how to create texts for Instagram. Let us remind you that this social network quickly gained popularity and even world pop and cinema stars enjoy using it. Among other things, Instagram helps online stores increase sales and it would be a sin not to take advantage of this. You will learn further how to do everything correctly.
Posts for Instagram: what and how to write
It doesn't make much difference whether your profile is corporate or whether your page is selling something. It is very important to remember the basic rules. What are they?
Rule one. Bright picture
Remember that Instagram users can “forgive” amateur photos, sometimes of poor quality, only to those closest to them. Do you have a business-related profile? Then the photos you post should be of the best quality and stick to the same style. If you give up on this rule, then users will give up on your profile in the same way. The main advantage of such posts is that the texts can be supplemented with a corresponding picture. Thus, all the advantages of the product can be immediately assessed visually.
If Instagram is a convenient platform for you to display products, demonstrate it from different angles. A great option for a photo representing a product or service on Instagram is one photo for one benefit. Here's an example.
Do you sell backpacks? Then post a photo showing the internal compartments, show how many things can fit into it. Are your products notepads? Make layouts with different covers, show what they look like inside. Especially if these are diaries.
And the text for such pictures could be, for example, like this:
“We offer white or kraft paper notebooks, lined or unlined, stapled and spiral bound, with a plain cover or a colorful design. With us you will definitely find what you need!”
Rule two. Infogram
So, you started to see . But it is important for him not only to admire the goods or services in the photographs. It is also important to know how to order them or how to get to the store. That’s why it’s very important to include contact information in your posts. It’s also worth thinking about the design of your profile header. Otherwise, even good texts are unlikely to be useful.
The header should be laconic, but at the same time, giving the user an idea of what kind of company you are, what you offer and how to get it. If you have an official website or group on a social network, the link to these pages should also be indicated in the header.
Rule three. Editing
Of course, your posts must be error-free. This rule is that, even if you are completely confident in your literacy, it is better to proofread the text of each post two, or even better, three times before publishing. Believe me, after the first proofreading, mistakes often remain that were simply not noticeable at first. Therefore, it is better to spend another five to ten minutes double-checking than to be surprised later that no one is interested in your profile.
How to attract attention to texts on Instagram?
Instagram followers they love all sorts of lifehack posts, they are interested in looking at what is happening “behind the scenes” of the company that interests them. So it will be useful to dilute selling posts with photographs, for example, of the work process of the store’s furnishings or thematic information. Here you will make a choice for yourself.
If you, say, represent a salon or a cosmetics store, posts about products and prices should be diluted with tips on selecting products, life hacks for caring for different skin types, information about promotions or master classes on applying makeup.
And if the business concerns, for example, a travel company, an excellent option would be posts about last-minute tours, tips on applying for a foreign passport, and interesting things about the most popular attractions in a particular country. You probably already understood the principle.
Don't forget about photos of your employees. It could be a courier rushing to deliver an order; a girl wrapping flowers, and so on. These posts are important because they inspire trust. Shows that the company is committed to providing the best service to its customers.
For the vast majority of businesses that create Instagram profiles, there is one truth that always works - the closer to people, the better. If on other social networks or on your own website you write official texts or indicate only the most basic things in product cards, then Instagram is good because here you can afford to expand the boundaries a little.
You should try to “chat” with your subscribers. Therefore, it would be a good idea to write posts in a normal conversational style. Here, for example:
“Our Lenochka prepares only the most delicious coffee to make your Monday morning not so gloomy!”
“Especially for you, we have extended our working hours so that you have time to purchase gifts for your family before the upcoming holiday!”
These are not selling texts, but they also work to benefit your company.
When is the best time to post?
So here's a rough schedule.
On weekdays it is better to post at 17-18 hours Moscow time. You can try late night. Usually the feed is empty at this time, and you can be one of the first to capture the attention of subscribers.
Focus on your target audience as well. If you sell goods for children, then the best time is 10-15 hours, when mothers on maternity leave have a little more free time.
If we talk about students, you can choose the morning or afternoon for posting.
But it’s worth remembering that Instagram has algorithms for selecting content for users. Therefore, the timing of posting is not as important as the fact that you need to motivate subscribers to comment and like your posts, thereby increasing their value and position in the news feed.
Manage hashtags
We can say that today only on Instagram hashtags are really useful. Thanks to them, potential clients can find you. Therefore, it is important to select the most clear requests for your business.
Hashtags are a pretty tricky thing. It's quite difficult to find a middle ground. But it’s very easy to underuse or overdo them. On average, up to fifteen hashtags can be placed in the query field. In the post itself it doesn’t look very attractive, so it’s better to put them at the very bottom or even under the dividing line.
Tip: come up with a hashtag that relates specifically to your company - usually in this case they take the company name. If you don't have a unique hashtag, add a couple of suitable words.
Customers will find you using this hashtag, and you will find photos of customers who have used your products or services. Usually subscribers are sure to indicate them.
By the way, it’s just a great idea to create posts on your profile with the best photos from clients - live reviews, so to speak. This way, you will increase the confidence of new clients. Do not doubt, such posts will bring you undeniable benefits.
How not to write posts on Instagram
We've discussed how to attract users' attention to your posts, now let's talk about what not to do. Most entrepreneurs are still learning how to use social networks to grow their business, so mistakes are often inevitable. And believe me, if you are just starting to promote your business through Instagram, it is better to pay attention to the mistakes of others than to make your own.
Here are the most common of them:
Closed profiles.
Just imagine - your hands are full of bright booklets and various flyers promising discounts in honor of the opening of the store. In a great mood, you come to a new store, in anticipation you pull the door, but it is locked. A subscriber will feel approximately the same emotions upon stumbling upon a corporate page.
Exclusively selling posts.
Imagine yourself as your subscriber. Your feed contains only bags, clothes, travel agency services and everything like that. Even if you are the target audience, sooner or later you will get tired of it, and you will unsubscribe from such a profile without regret.
Lack of regular updates
Any profile that cannot boast of regular updates loses popularity very quickly. If you're just starting out, ensure it receives regular updates. A few posts two or three times a week will work better than a dozen in one day.
Complete ignorance.
If followers comment on your posts, be sure to respond to them. Your subscribers should be confident that their opinion is truly valuable to you.
Wordplay with hashtags
The hashtag you come up with can direct your target audience straight to your profile. Or it can become a real subject of ridicule. When thinking about a branded hashtag, be sure to read what it sounds like. Especially if it consists of several words. Sometimes a pun like this can work against you.
More basic rules regarding creating Instagram posts, examples, hashtags - all this can be easily found on the Internet. The peculiarity of this social network is that it is live and therefore posts written in live text and possessing charm will attract much more attention to your business. Don’t be afraid to experiment with posts, as well as communicate with your subscribers. Only in this case will Instagram be able to make your business much more popular.
How to write posts on Instagram correctly? Anyone can do this! Of course, in order to retain the attention of users, you need to correctly combine words and correctly compose applications. Let's take a closer look at this issue.
Classification
If you want to express your thoughts in print on social networks, but you don’t know how to write posts on Instagram correctly, then try to carefully read our instructions. What you write about and how you write depends very much on the topic of your content.
It is clear that there are a great many roles on Instagram: an online store that wants to sell something, happy mothers who write about their children, Instagram beauties who are obsessed with fitness or NL, a positive person, and bloggers with various content . Oh yes, we’re also signing up for nails!?????
Despite such a variety of social roles on the virtual web, all posts can be divided into several pieces:
- Informational. Usually these are Instagrams with some information that talk about proper nutrition, new products in music or the film industry, new smartphones or games, and various life hacks.
- Thematic. Everything that is not included in the first category. Related topics are most often touched upon here. For example, a makeup artist wants to talk about the relationship between the makeup artist and the client, or how football players reacted to the song “Pink Wine” by Feduk and Eldzhey.
- Selling. It’s clear when people need to sell goods.
- Entertainment or History. A simple story, seasoned with a copious amount of adjectives, interjections (Wow! Wow! This is a gun!) and various emoticons.
How to write posts on Instagram correctly
Many people underestimate the power of text, but in vain. Any journalist, publicist or storyteller is valued for his own and unique style. But such skills need to be honed over years in order to end up with an expensive diamond. And for novice bloggers or salespeople there are a few simple recommendations.
Chips
How to write posts on Instagram correctly? You need to use various chips by which you will be remembered.
- Emoticons replace pictures in text.? But don’t overdo it with them.❣
- Youth slangs would be appropriate among the signatories (shkolota, vinishko-chan, rappers, hickeys, geeks and others). Well, that's it.
- The text is best perceived if there is some kind of personality in the text and a link to it.
- Draw parallels, sometimes this can make for exciting reading.
- Use SHOCK content techniques when the very first phrase is usually ambiguous. Look at how topic headings for the “Let Them Talk” program are designed. For example: “In the midst of a party”, “Shurygina is a virgin again”, “The pianist is playing too hard” etc. It always attracts attention.
- Use listings (collections). For example: or or
- Come up with a catchphrase for yourself. Most bloggers and artists have similar ones.
Let's say:
- “Okay, that’s it. Bye. Bye".(Dmitry Nagiev);
- "How It's Going Bros?" my name is PewDiePie!”(PewDiePie);
- "Pow-chiki pow-pow"(Kate Clapp);
- "Take care of yourself and your loved ones"(Andrei Malakhov);
- "But it is not exactly"(Big Russian Boss);
- Pa-pa-pa-pa-pa-paaaa pa-pa-pa-pa-pa-paaaa *bunk*"(Dmitry Kuplinov);
- We even have similar phrases (in the header and at the end of the article).
- Before you write a post, think it through in your head and record it on a voice recorder (every phone has one). Next, try to rewrite all this into text, but with all the beautiful speech patterns.
- Avoid flares. For example: “Hello, my name is Isolde. Let's get acquainted". Or: "Good morning everyone! How was your weekend? For me they were very eventful and productive. But it’s not time to stop, new things await me.” Wateraaaa. Yes, every second person has it, only the pictures change.
- Connect with your audience. Ask her any questions so that a fight, a hollivar, or just a pleasant discussion will break out in the comments.
If you consistently write good texts, then it’s no longer entirely important what your profile looks like. Because a person will come to you not for the visual component, but for advice or support.
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